Startup analyzes shoppers with the cloud
“We knew Windows Azure Cloud Services would enable us to store all the data we collect from shoppers.
It is the key to our solution.”
Ariel Di Stefano – CEO, Shopperception
ITLCM CASE STUDY
COMPANY NAME
Andreani
WEBSITE
www.asignet.com
LOCATION
Buenos Aires, ARGENTINA
ORG SIZE
5200 employees
INDUSTRY
Logistic/ Transport
COMPANY PROFILE
Andreani is a group of Argentine capital companies which mission is to provide specialized logistics solutions by activity segment that provide value, developing excellence services and reaffirming our leadership in the Argentine market of logistics operations.
Operates since 1995.
SITUATION:
Shopperception saw an opportunity to track and analyze shoppers’ activities and impact the way they behave in a store. Its goals are to provide brick-and-mortar merchants and consumer goods companies with insights into shopper events and behavior in front of the shelves and with visibility into the path of purchase.
SOLUTION:
Shopperception Analytics uses Windows Azure and Microsoft Kinect 3D motion-sensing camera technology to track shoppers’ activities in real time. Shopperception set up its solution for Heineken, a brewing company, in a few days and provided actionable data within a month.
BENEFITS:
Because it significantly lowered its development time and sped time-to-market by using Windows Azure, the company was able to focus on its business goals.
Shopperception saved 30 to 35 percent in costs for hardware, setup, and maintenance.
With Windows Azure, Shopperception can rapidly scale and extend its application.
